COMMERCIAL PRINTING
Kerschoffset is for many years one of the leaders when it comes to offset printing of books, catalogues, brochures and other printing products. The continuous investments, primarily in human resources and the modern machinery, equipment and technology of printing, has proven to be the best recipe for success and has led the company to search for MIS|ERP solution.
Sistrade® MIS|ERP is used to manage all the business of the company, from estimating to planning and production management. SISTRADE shows its ability to adapt well to the printing and packaging industry reality in Croatia and is strengthening its position on the market. The flexibility of the Sistrade® MIS|ERP solution, its multilingual platform that is fully and successfully operating in the Croatian language, the availability through Cloud service, as well as on Tablet or smartphone are just a few of many features that make Sistrade® MIS|ERP solution suitable for any printing or packaging company.
INTERVIEW to Kerschoffset in AMBALAZA Magazine PDF VERSION (Croatian)
KERSCHOFFSET PRINTING HOUSE FROM ZAGREB IMPLEMENTED SISTRADE MIS/ERP SYSTEM TO MANAGE ITS BUSINESS
THE SYSTEM ABLE TO ADAPT TO THE CUSTOMER
WITH THE HELP OF MIS/ERP SYSTEM, KERSCHOFFSET - PRINTING HOUSE FROM ZAGREB - CONNECTED THE PRODUCTION PROCESSES INTO ONE UNIT, IN ORDER TO ACHIEVE COMPLETE CONTROL OVER THE PRODUCTION PROCESS AND CONNECT PRODUCTION INFORMATION WITH THE ACCOUNTING IN TERMS OF INVOICING AND SALES OFFERS.
Trends in the printing industry are constantly changing and this has been especially evident in recent years. The number of job orders has increased, circulations have decreased, prices have suffered changes, therefore, the optimization of work processes is necessary as otherwise, it is difficult to remain competitive on the market.
In order to continue to be competitive and offer optimal service to the existing and potential new customers, Kerschoffset Zagreb has recently implemented Sistrade MIS|ERP system for its business management. These are technological business management solutions that help medium and large companies to increase their profits and reduce operating costs, save time, facilitate access to data and optimize the use of resources. As we have learned from Mario Gotovac, the executive director of the printing house, they decided to make this investment because it is a system that has enabled them to carry out a complete business integration.
„With the help of the mentioned system, we integrated all production processes within the printing house into one whole in order to have a complete control over the production process and to implement an effective integration with the accounting department, that is, offers and invoices. The system allows us, given the modules we have implemented, insight into estimating, offers, job orders, production process monitoring and invoicing“, says Mario Gotovac.
The most important in the entire management process is the feedback from the production area where the exact time is recorded for all workstations and, accordingly, the quality of the production can be controlled. The relevant report generation process helps Kerschoffset Zagreb improving in terms of speed and efficiency.
„The system will be fully operational at the end of the fiscal year because a minimum of six months of active implementation is necessary to generate a relevant report related to the production process. We implemented Sistrade MIS|ERP system at the beginning of March and started generating our first reports“, points out Mario Gotovac.
Integrated system
The cooperation between SISTRADE and Kerschoffset Zagreb resulted from SISTRADE’s initiative. The director and owner of the printing house, Danijel Kerš, recognized the need for data integration and modernization of the existing system, especially in production monitoring, which is complex, specific, and dynamic.
“Besides printing machines, we also have complete finishing, and some products go through several complex finishing processes, which in itself can be very complicated. There are only two companies in Europe that have managed to develop such an integrated system, and one of them is the Portuguese company SISTRADE. I think it is very important to emphasize that we were the first printing house in Croatia to sign a contract with SISTRADE and in some way facilitate their entrance on our market because of the reputation and strength of our printing house. When it comes to Sistrade system, it is extremely important to note that SISTRADE adapts its system to the customer by analyzing its business processes and needs as much as necessary, so that the end result is what the customer needs“, says Mario Gotovac.
When it comes to the implementation of the process, it is relatively simple. It is necessary, of course, to satisfy certain technical requirement but the implementation itself is not complicated. More complicated is to change the previously applied mode of operation. The change requires more effort from the administrative part but not so much in the production part itself.
As for the training necessary for implementation, it is permanent.
“Training and implementation would not be possible without the great involvement of the entire management of the printing house, with the special contribution of director Daniel Kerš who was involved in all implementation stages and processes,“ says Mario Gotovac, adding that SISTRADE collaboration is essential and certainly facilitates further steps.
Kerschoffset Zagreb Printing House has been one of the leaders when it comes to offset printing of books, catalogues, leaflets and other printing products for many years. Continuously investing in employees and the most modern machines and equipment, and as the last example shows - and business optimization at all levels.
Permanent education
Kerschoffset Zagreb usually pays a lot of attention to education in the industry segment in which it operates in. Internal training is constant and the exchange of information between different departments is a key issue in any complex system, this contributes to the Kerschoffset success in its business. “As for external education programs, last year we applied for a project that would raise management education to a higher level. It is a series of modules that we will implement. Education of the production area team practically never stops“, says Gotovac.
The implementation of MIS|ERP system shown that it is important to optimize the work processes, all this increased sustainability. Within the scope of the implemented ISO standards, the company conducts constant customer surveys and tries to improve some key points which could be even better and more efficient.
„The struggle with deadlines, prices, optimization and introduction of new technologies, employee education, legal regulations is constant in the printing market... We keep pace with market demands with our attitude towards customers. Reliability, quality and trust are our main assets, and our customers recognize that, we have been working with some of them for more than 20 years. On the other hand, we adapt to the requirements of both domestic and foreign markets. Since Croatia joined the EU, Kerschoffset Zagreb has focused on numerous foreign customers and found certain market niches for products of small circulations, with complex finishing, very demanding printing, where the deadline is not as important as price and quality.“, states Mario Gotovac.
With Croatia joining the EU, foreign printing houses did not make a stronger breakthrough in our market because it is understandable that it is too small globally. Only intermediary agencies that do wholesale printing for multinational companies are somewhat more active. “From the European point of view, we are a rather uninteresting market for large companies, and at the same time quite spoiled. On the Croatian market, people are used to getting everything very quickly, with quality and at very low prices“, says Mario Gotovac.
In any case, Kerschoffset Zagreb has opted for the only right path that reflects its business policy from the very beginning - investing in business optimization, developing long-term and quality customer relationships and delivering the final product that meets the requirements of the modern market. The implementation of MIS|ERP system will certainly raise all of the above to an even higher level.
Website: www.kerschoffset.hr
